Book #2

The Trust Future

The Trust Future is a leadership book authored by Omer Soker on how to use business ethics to create your commercial advantage.

This thought-provoking book on business ethics will challenge old perceptions in outlining why ethics creates the trust that drives commercial performance, and how it delivers a powerful competitive advantage in the trust economy.

Want to know why smart businesses are doing better. Want greater productivity from your staff. Want to be happier at work. The Trust Future holds the key.

Business ethics is integral to trust, and capitalism runs on trust. Trust is the number one thing that creates prosperity and growth. Trust facilitates commerce. As a consumer you trust a brand promise … as a home buyer you trust your mortgage provider … as an investor you trust the market … and as an employee you trust your employer.

The trust that underpins capitalism remains rocked by the Global Financial Crisis, and trust in business in 2017 is at an all-time low. The majority of people now feel that the system is not working for them. The system is broken.

In The Trust Future, business ethics dictates employee engagement, customer loyalty, company performance and shareholder value. The Trust Future equips companies with the keys to high performance.

Testimonials:

  • Omer’s independent thinking and lucid approach to applying ethical principles to enterprise is a breath of fresh air in current business literature …
  • From the CEO to the most junior employee, The Trust Future is powerful and rewarding reading …
  • Reading The Trust Future was like taking a big, deep breath of fresh air …
  • It challenged and inspired me around my leadership, my relationships and to live my values in all areas of my work …
  • Well researched and full of inspiring stories …
  • Omer bring ethics to life in such a way that you know it’s the most sustainable and long-term profitable approach for any business …
  • Omer Soker is a truly inspirational business man who has written a compelling, powerful and thought-provoking book …
  • Use the clear and wise direction in this book as a catalyst to propel your business forward in a more sustainable, mindful and rewarding way …
  • This book is a roadmap of how to be a responsible business, and win the community and stakeholder support over your competitors …
  • Managers at all levels will find The Trust Future both a thoughtful and practical guide to leadership and behaving with integrity in complex and challenging environments …
  • Omer Soker brings together respected research, case studies and examples of best practice, to form a roadmap to build trust, purpose and performance …
  • Happy employees are productive employees. Omer Soker illustrates the veracity of this, and how to achieve it …
  • I found the principles in The Trust Future really interesting and an opportunity to pause and reflect on what we do and how we go about doing it …
  • The Trust Future is a roadmap. You instinctively recognize some of the landmarks and understand where you should be heading but you still need to check a map to remind yourself of the key details to ensure you reach your destination …
  • Omer’s book is a new milestone in developing more trust within organisations …

 

Order a digital edition of The Trust Future for your Kindle, Mac, iPad, iPhone or PC.


Digital Editions