Association Workshop

An Immersive, Power-Packed Day of Strategy and Peer Insights

Here’s what association leaders have to say about Omer’s Association Workshop and Masterclass.

Richard Lawrance, CEO, HIMAA – I gained three key outcomes from Omer’s excellent Masterclass (engagement with peers, 6-Step Roadmap to harness disruption and a framework to reflect on my own association) with all three down to Omer’s skill in structuring the workshop, and delivering it so responsively.

Leo Tonitto, CEO, AIM – The inspiring content and participant interaction crystallized my thinking. The 6-Step Roadmap is invaluable to engaging the board and management in conversations around what really matters.

Shona Gawel, GM Membership Services, AIFST – Challenging, inspiring, invigorating; attending Omer’s session has me revisiting not only how I’ve been doing things but delving into why.

Brett Mace, CEO, AIBS – What was very beneficial for us was that we could benchmark the progress of our changes over the past three years against the 6-Step Roadmap to Progress. This provides great encouragement to continue further reforms in pursuit of excellence.

Martin Sinclair, Membership Manager, HRIA – An invaluable framework to address the fundamental challenges, strategies and existential questions facing our organisation in the long term.

James March, CEO, BGWA – A great session with some practical follow-up.

Sandra Cormack, Manager Strategic Development, AHRI – It was an excellent strategic planning workshop with many takeaways and one paradigm-shaking moment for me. A great day, thank you.

Paul Naylor, CEO, Master Plumbers Association of NSW – Omer’s 6-Step Roadmap and governance priorities are essential considerations for the board in setting strategic directions for the success of the organisation.

Join a similarly motivated and diverse peer group at the next Association Workshop Masterclass.

Register yourself, bring an executive or invite a board director for a power-packed day that sets the standard for association strategy and performance in Australia. Running across one interactive peer-to-peer day in Sydney or Melbourne, it delivers six critical strategies to underpin association success into the future, and meaningful interaction with like-minded association leaders to create a roadmap for the future.


Why attend the Association Workshop Masterclass?

1) Think of it as an interactive strategy workout for Australia’s best associations minds.
2) Benchmark your performance and progress against a proven 6-Step Roadmap.
3) Challenge the typical stereotypes and narratives around association success.
4) Learn practical strategies and case studies to tackle your biggest challenges.
5) Accelerate your confidence in leveraging your greatest opportunities.
6) Energise your passion and performance in the company of your peers and an inspirational facilitator.

What will delegates takeaway from the 6-Step Roadmap?

1) Disruption – How to tackle disruption and recharge strategy for future growth.
2) Mission – How to create absolute clarity of purpose to engage members.
3) Governance – How to optimise board structure, effectiveness and alignment.
4) External Strategy – How to maximise commercial growth and member services.
5) Internal Alignment – How to align internal systems and culture with objectives.
6) Future Focus – How to accelerate future vision, strategy and relevance.

Ideal for: Association CEOs, Membership Managers and Board Directors.
Inclusions: Comprehensive Workbooks, Morning Tea, Lunch, Peer Engagement and Q&A session.


Association Workshops

Specific Association Workshop modules to be announced shortly.

The Presenter
Omer Soker is an association strategist and the author of The Future of Associations. Omer has a track record of delivering transformational success for associations and corporates. He advises association boards and leaders with strategies for effective and sustainable growth, runs association staff training workshops and mentors individual association professionals.

In-house Strategy Workshops 
The Masterclass can come to you – invite Omer to run a strategy workshop for your association, or present a keynote address and facilitate your next board meeting.

In-House Staff Training
Engage your staff and build their capability to align with your strategy – invite Omer for an inspirational staff training and motivational session.

Omer’s expertise includes the following topics:

1) Disruption & Competition

Embracing Change
Disruption & Innovation
Future Relevance
Corporate Sector Competitors
New Commercial Disrupters
Market Disintermediation

2) Mission & Vision

The Power of Purpose
Mission, Vision and Objectives
Stakeholder Alignment
Clarity, Measurement and Accountability
SMART Objectives
Measure the Right Metrics
Member Transparency
Compelling Value Propositions
Strategic Planning
Objectives as Growth Drivers

3) Good Governance

Board Structure
Board Effectiveness
Organisational Structure
Board Size
Skills Matrix
Board Roles & Tenure
Paid & Voluntary Directors
Risk, Strategy & Change
Effective Board Decision-Making
Board & CEO Perspectives
Board-CEO Relationship
Board and Management
Board and Organisational Culture
Risky Board Behaviour
Top Five Tips for Association Boards

4) External Strategy

Member Expectations
Member Engagement
Membership Retention & Growth
Commercial Performance
Competitive Readiness
Business Development
Portfolio Development
Service Orientation
New Product Development
Conferences & Exhibitions
Media & Publications
Online Resources
Advocacy & Influence
Marketing & Communications
Public Relations
Reputation Management
Crisis Management

5) Internal Alignment

Improving Systems & Processes
Empowering & Engaging Staff
Reducing Member Inconvenience
Embracing Technology
Internal Decision Making
Passion into Performance
Core Values
Innovation Mindsets
Organisational Culture
Change Management

6) Future Focus

Accelerating Future Focus
The Association of the Future
How to Create Future Vision
Your Legacy

Phone: 0401 099 821