Association Masterclass

1 Day. 2 Cities. 6 Steps to Future Relevance.

How can associations keep ahead of change to generate sustainable growth and influence for their members, markets and their own organisations?

This Association Masterclass sets the standard for association strategy and performance in Australia. Running across one immersive power-packed day in Sydney or Melbourne, the Masterclass delivers six critical strategies to underpin association success into the future.

Register yourself, bring your department heads, reward your high performers and train your team through Australia’s own world class strategic association program. Master the skills, strategies and vision to drive the performance you need for success in challenging markets.

Register for the Association Masterclass

What will attendees learn in the Association Masterclass?

1) Disruption – How to tackle disruption and recharge strategy for future growth.
2) Mission – How to create absolute clarity of purpose to engage members.
3) Governance – How to optimise board structure, effectiveness and alignment.
4) External Strategy – How to maximise commercial growth and member services.
5) Internal Alignment – How to align internal resources, systems and culture with objectives.
6) Future Focus – How to accelerate future vision, strategy and relevance.

Why attend the Association Masterclass?

1) Learn practical strategies to tackle the three biggest challenges facing associations: Insufficient Resources, Board Capability and Traditional Mindsets.
2) Acquire the tools to address the three greatest future threats for associations: Member Expectations, Increasing Competition and Government Funding/Policy Changes.
3) Gain clarity and confidence to drive an assertive Future Focused Strategy.
4) Meet Australia’s most progressive and innovative association leaders drawn to this futuristic Masterclass, and share ideas and insights with them.
5) Understand what drives transformational success from key Australian Case Studies.
6) Gain a powerful vision for success across every aspect of association leadership.

How will your staff benefit?

1) Build your Staff Capability, their engagement levels and alignment with your objectives.
2) Improve the three poorest areas of employee performance: Innovation, Adaptability and Accountability. (Associations self-rated excellence in each area as only 6%, 12% and 15% respectively). Grow these skillsets.
3) Graduate your staff from Passion to Performance. Leverage staff goodwill into deliverable outcomes.

Register Today for the Association Masterclass

Register today at just $650 for Sydney, or take advantage of the early bird incentives for Melbourne, while they are still available.

  • Sydney 30 June 2017 – CBD. Full day 9am to 4pm.
  • Melbourne 28 August 2017 – CBD. Full day 9am to 4pm.

    Sydney Masterclass

    Melbourne Masterclass (Earlybird)

    Ideal for: Association CEOs, Association Department Heads, Future Leaders and Board Directors.
    Inclusions: Comprehensive Workbooks, Morning Tea, Lunch and a copy of The Future of Associations.



    The Presenter
    Omer Soker is ‘The Association Strategist’, and the author of The Future of Associations. Omer has a track record of delivering transformational success for associations and corporates. He advises association boards and leaders with strategies for effective and sustainable growth, runs association staff training workshops and mentors individual association professionals.

    Exclusive In-house Training & Workshops
    Omer can also run a bespoke workshop exclusively for your association, in-house training for your staff or a board strategy session.





    Enquire today about any of Omer’s expertise topics:


    1) Disruption & Competition
    Embracing Change
    Disruption & Innovation
    Future Relevance
    Corporate Sector Competitors
    New Commercial Disrupters
    Market Disintermediation

    2) Mission & Vision
    The Power of Purpose
    Mission, Vision and Objectives
    Stakeholder Alignment
    Clarity, Measurement and Accountability
    SMART Objectives
    Measure the Right Metrics
    Member Transparency
    Compelling Value Propositions
    Strategic Planning
    Objectives as Growth Drivers

    3) Good Governance
    Board Structure
    Board Effectiveness
    Organisational Structure
    Board Size
    Skills Matrix
    Board Roles & Tenure
    Paid & Voluntary Directors
    Risk, Strategy & Change
    Effective Board Decision-Making
    Board & CEO Perspectives
    Board-CEO Relationship
    Board and Management
    Board and Organisational Culture
    Risky Board Behaviour
    Top Five Tips for Association Boards

    4) External Strategy
    Member Expectations
    Member Engagement
    Membership Retention & Growth
    Commercial Performance
    Competitive Readiness
    Business Development
    Portfolio Development
    Service Orientation
    New Product Development
    Conferences & Exhibitions
    Media & Publications
    Online Resources
    Advocacy & Influence
    Marketing & Communications
    Public Relations
    Reputation Management
    Crisis Management

    5) Internal Alignment
    Improving Systems & Processes
    Empowering & Engaging Staff
    Reducing Member Inconvenience
    Embracing Technology
    Internal Decision Making
    Passion into Performance
    Core Values
    Innovation Mindsets
    Organisational Culture
    Change Management

    6) Future Focus
    Accelerating Future Focus
    The Association of the Future
    How to Create Future Vision
    Your Legacy

    Phone: 0401 099 821